Archive - The Orthogonal

The Origins of Our Discontents - Part 2

What is broken in our current models of information creation and consumption?

Oct 22, 2022 •

January 2022

The Origins of our Discontents - Part 1

What does not work well in Finance today and what do better outcomes look like?

Jan 17, 2022 •

Web3 and the Opposable Mind

Grappling with Web3's Promises and Paradoxes

Jan 17, 2022 •

March 2021

NFTs and Human Nature

There are sound first principles fueling demand for scarce digital assets, but can manufactured scarcity fool people for long?

Mar 10, 2021 •

December 2020

Salesforce+Slack

The deal makes a lot of sense for both parties and can help transform Salesforce UX. It is unlikely though to make a dent in Microsoft's domination of…

Dec 2, 2020 •

November 2020

The Untrodden Path from $20B to $100B

Opportunities and obstacles for Salesforce to grow revenues and valuation by 5x

Nov 24, 2020 •

Can Salesforce Become a $1 Trillion Company?

Historical and forward-leaning perspectives on the enterprise software market, and implications for growth

Nov 9, 2020 •

October 2020

Overcoming Invisible Asymptotes By Solving for Customers First

How Salesforce has cultivated a deep reservoir of trust with its customers, and why organizational and cultural alignment around customer success is at…

Oct 13, 2020 •

What does trust mean in B2B? How to define and articulate it with more precision? How do you know if you have built a reservoir of customer trust or…

Oct 2, 2020 •

September 2020

The Salesforce M&A Playbook

Salesforce has built a successful track record of buying and integrating small, medium, and large companies. What is different about its M&A strategy?

Sep 28, 2020 •

The Five Types of M&A Outcomes in Enterprise Technology

Transformational M&A is a double-edged sword. What are the underlying reasons for why some deals work while others fail? What should boards look for…

Sep 14, 2020 •

App EcoSystems in Enterprise Software

How PaaS is accelerating the creation of new cloud SaaS companies and why this is Salesforce's biggest moat and growth driver.

Sep 6, 2020 •

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